Resources Library by ANA

Latin America

Within Latin America there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services. There are also markets with very different...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Nelsom Marangoni

Company: IBOPE Inteligencia

September 22, 2002

The Internet and the changing role of market research

Internet based research is very experimental in nature due to the rapid development of the Internet. Because of this rapid growth, theory has been slow to catch up. As Harris (1997) points out, marketing activities on the Internet can largely be...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Peet Venter, Meyer Prinsloo

June 15, 2000

Changing the radio survey method

German radio stations began a large-scale multi-method test in 1995 in order to validate and improve radio survey methods. After five years of research experience and an investment of more than DM 2 million the Joint industry committee for media...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Henriette Hoffmann, Dieter Müller-Veeh

June 15, 1999

Online survey of online customers

The objective of this paper is to present the perspective of conducting a full-scale online customer survey on the Internet in this case based on the conditions involving Boxmau. Our aim as market researchers is to present both strategic and...

Catalogue: ESOMAR Net Effects 1999

Authors: Jan Enander, Attila Sajti

June 15, 1999

The Internet and the changing role of market research

This paper addresses the important role that the Internet plays in a changing market research environment. It uses case histories as a backdrop to analysing the problems and advantages associated with Internet-based research. It also identifies...

Catalogue: ESOMAR Net Effects 1999

Authors: Peet Venter, Meyer Prinsloo

June 15, 1999

Does clutter degrade the media environment?

This paper analyzes of one aspect of the quality of the television environment - commercial clutter - and its effects on viewers. Despite an increasing preponderance of evidence that clutter has a negative effect on commercial effectiveness,...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Debbie Solomon

October 20, 1998

Delivering market knowledge in the dark continent

This paper combines case history material with detail on current innovative techniques used in adapting traditional approaches to retail tracking to the prevailing circumstances in these emerging markets. The author concentrates first on technical...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michael Wragg

September 1, 1998

Knowledge is not power- Shared knowledge is power

Kwoledge management in business circles has steadily increased. Since market research institutes are knowledge-intensive companies gathering and selling information to customers it is vital for these organisations to have access to the right...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Sabine Graumann

Company: Burke, Inc.

September 1, 1998

Using the Internet to measure customer satisfaction

Delivering excellent customer service requires that managers continually survey customers for feedback and promptly respond. Today the Internet has begun to enable customers to provide feedback more easily quickly cheaply and accurately than ever...

Catalogue: The Worldwide Internet Seminar 1998

Author: John Chisholm

June 15, 1998